In undertaking the identity design for Dessous, lilo took inspiration from the name, meaning “below or beneath” in French, and the intention for the garments to be used as the underpinnings of a feminine, layered style. lilo went on to design hangtags, packaging, linesheets, catalogues and an e-commerce website (www.dessousnyc.com) for the brand, building on the soft elegance established in the logo and letterpressed business cards.