Bravo TV approached lilo to design the print components of its new identity, launched in conjunction with its new on-air and web campaigns. The marketing strategy was to depict Bravo as setting off a “chain reaction” of innovative ideas. As part of the campaign, the “Watch What Happens” tagline was replaced by “By Bravo”, positioning the network as a curator, owner, instigator of original thinking and programming. With a creative brief that stressed playfulness, originality and wit, Lilo’s sketches ranged from colorful patterns to whimsical, floating one-color bubbles. Though enticed by the colorful solutions, Bravo ultimately chose the more subdued one-color direction, but our studio is still adorned with patterned swatches, colorful cut-outs and collages...