St. Bernard's School hired lilo to design a brochure that would project a history of academic excellence, while also showcasing the personality of the school and its lively students and faculty. Though proud of its long history and its many traditions, St. Bernard’s School wanted to present itself as progressive and open to growth and change.The brochure is used both as a handbook for enrolled students and as an admissions/marketing tool. As such, the piece describes the school’s facilities, programs and faculty; offers rules, regulations, admissions guidelines and financial arrangements; and also, importantly, paints a picture of the St. Bernard’s community. The text provides the facts (programs, credentials, facilities), while the photographs and layout narrate the school’s story from the children’s point of view.