Bahamas International Film Festival (BIFF) hired us to design its identity for the launch of the Festival in 2004. The logo needed to speak of both Film and Bahamian culture— for the spirit, color and warmth of the island serve as major attractions to this December festival. The BIFF fish, as we designed it, is both playful and serious: an energetic fish with filmstrip stripes paired with structured typography. As the festival has grown over the past 5 years, we’ve developed a full set of marketing materials, including a sponsorship brochure, film guide, poster series & website (www.bintlfilmfest.com).